Category Archive

So you want to get more members in your membership or association. But they didn’t tell you HOW to market your membership. And yet, if you’re going to grow and get more members you have to get in front of the right prospects. Too many times, membership and association leaders use tools and tactics that just don’t work. And when you do that, … Read More

Your community is made up of members who have been engaging their membership in a continual manner. This is where most of your membership resides. They use their membership. They receive the value your membership program provides. They would identify themselves as a member. However, if given a better opportunity they may go somewhere else. If a competitor makes them … Read More

Membership businesses struggling with a low income most likely have some kind of problem connected to their methods of generating leads. While businesses can make use of many methods to generate new leads, small or struggling membership businesses would be well advised to stick to two or three in order to become proficient and thus more profitable with them. One … Read More

What makes a new member go from saying “I just signed up for this membership…” to saying “I’m a member of…” What makes them move from a transaction (buying the membership) to interaction (identifying with the membership)? One of the tools that you can use to increase your retention is to create a “Wow Gift” for your new members. But … Read More

Membership Business Owners can easily slip into the habit of controlling every aspect of their membership when their organization or team is small. Then, as it expands, they may have trouble giving up their authority over every decision and task. That causes problems with employees and members alike. As your organization grows, be prepared for these potential trouble spots: Time … Read More

There are a number of ways in which memberships can help to improve their sales, all of which essentially boil down to implementing strategies that genuinely work and help their salespeople to achieve success. One such method is to begin to focus on pitching outcomes rather than products. Getting the opportunity to pitch to someone capable of making the decision … Read More

(Stop This And You Can Add More Members Than Ever Before!) Mistakes happen, but the good news that when it comes to marketing your membership business, the great majority of serious errors can be avoided with a bit of discipline and careful planning. One of the most common errors made by membership marketers is attempting to be everything to everybody. … Read More

(without it becoming a wasteland of mindless chatter!) Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to … Read More

Being put on hold on the phone is a pet peeve for most of us. Although you may have to put a member on hold, it doesn’t have to be frustrating for the caller. Here are a few courtesies that can make the wait a little more tolerable for the caller: Don’t multitask.When you try to do two things at … Read More